The .sale Domain: A Separate Address for Campaign Seasons
The .sale domain entered the root zone on 17 December 2014 under an ICANN agreement dated 16 October 2014, and its registry operator is Dog Beach, LLC. On 13 August 2026 the zone held 21,321 registrations, of which 14,133 appeared in the zone file, so two names in three are live.
Seasonal campaigns, clearance events, second-hand marketplaces and time-limited promotion pages fill the register. There is no eligibility requirement: the agreement forbids identity-based limits and no trade register entry is asked for. Try candidates in .sale domain search, and look at the .deals page if you run promotions year round.
This extension sets a time-bound frame: on reading the address a visitor expects a campaign. Move your permanent shop here and, once the campaign ends, the address contradicts the content and reads misleadingly in search results too. The rule follows from that. Keep the main store on its own address, publish the campaign here, and redirect it to the main address when the season closes.
.SALE Domain at a Glance
- Registry operator Dog Beach, LLC
- Root zone entry 17 December 2014
- Eligibility None; the agreement forbids identity-based limits
- Zone size 21,321 registrations, 14,133 in the zone file (nTLDstats, 13 August 2026)
- Document Requirement No documents are required to register a .sale domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
.sale Domain Prices — No Surprise Fees
Registration, transfer and renewal fees are listed separately. The renewal price can differ from the first-year price, so you see both up front.
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New Registration
$8.99 /year -
Transfer
$38.99 /year -
Renewal
$41.99 /year -
Late Renewal
$6.73
Included With Every .sale Domain
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Free DNS management
Change A, MX, TXT and CNAME records yourself from the panel — no waiting on anyone when you move a site or mailbox.
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Domain lock
While the lock is on, nobody can move your domain to another registrar without your approval.
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Domain forwarding
Point the domain at your existing site, a campaign page or a social profile — at no extra cost.
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Free WHOIS privacy
Your name, address and phone stay out of public WHOIS records, which cuts down spam and scam calls.
.sale Domain Lifecycle
What happens day by day after it expires
Day 0 is the domain's expiry dateIn short: your .sale domain is put on Client Hold on its expiry date, so the site and e-mail stop that same day. You can still renew during the first 20 days, but from this point a late renewal fee is added on top of the renewal price. On day 20 the registration is deleted and until day 50 only a paid restore brings it back. Nothing at all can be done in the 5 days that follow, and on day 55 the name is open to anyone. There is exactly one way never to enter this chain: keep auto-renewal on.
Domain Is Available (Available)
A .sale address at this stage has not been taken yet, and it goes to whoever registers first. Check the name you have in mind — if it is free, it can be yours within minutes.
Domain Is Active (Active Period)
Once registration is complete, the domain is registered to you for the term you selected. You can renew at any point before it expires to keep it active, or switch on auto-renewal so you never have to watch the date.
Renewal Window (Client Hold)
On its expiry date your .sale domain is put on Client Hold: the site and e-mail go down that day, but the registration is still yours. A single renewal within these first 20 days brings everything back exactly as it was — nothing is lost. The only difference is that a $6.73 late renewal fee is now added to the renewal price; renewing before the expiry date avoids that fee entirely.
Redemption Period (Redemption / RGP)
On day 20 the registration is deleted and the 30-day redemption period that ICANN requires of every gTLD registry begins. The name is not released to anyone during this time; only you can take it back, by paying the restore fee, until day 50. That fee is far higher than a renewal — renewing on time is always the cheaper route.
Pending Delete (Pending Delete)
Once the redemption window closes too, the domain enters its final 5 days and there is no way back. Neither renewal nor restore works here; nobody — your registrar included — can return the name to you. The registry uses this window as the last hold before the name goes back into the pool.
Open to Anyone Again (Released)
On day 55 the name .sale returns to the pool and anyone can register it. Sought-after names are often gone within seconds, and there is no guaranteed way to get one back. Yet staying out of this timeline is entirely in your hands: leave auto-renewal on and the expiry date will never catch you off guard.
The timeline above is the schedule Atak Domain applies and publishes. The ICANN chart you will find elsewhere shows a renewal window of up to 45 days after expiry; ICANN's policy on expired registrations (section 2.2.1) lets registrars delete an expired domain at any time, provided they disclose their policy in advance. We apply that window as 20 days and publish it here in plain sight. Full text of the policy: ICANN Expired Registration Recovery Policy
.sale Domain Specifications and Registration Rules
Registration conditions, supported features and the registry's own timelines in a single table.
.sale Domain Registration
- Document Requirement No documents are required to register a .sale domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
.sale Domain Support
- IDN Support Yes
- Transfer Support Yes
- Late Renewal Support Yes
Frequently Asked Questions About .sale Domains
The questions people actually ask before registering — answered plainly.
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Technically you can, but it is not advisable. On reading the address a visitor expects a time-limited campaign, and a permanent catalogue contradicts that expectation. The more effective pattern keeps the main store on its own address, publishes the campaign here, and redirects once the season ends. Try candidates on the .sale search page.
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No. The agreement keeps second-level names open to lawful registrants and forbids the registry from setting identity-based limits. Incorporation papers, a tax record or a sales licence are never requested. Individual sellers, associations and community events may register too. What the agreement does require is accurate registrant data.
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Look at the time horizon. If you run a campaign a few times a year with a clear start and end, the first sets the frame correctly. If you operate a continuously updated offer list, a comparison page or a subscription-based promotion service, .deals reads as the more permanent choice. The two belong to separate legal entities.
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On 13 August 2026 the zone held 21,321 registrations with 14,133 in the zone file, about sixty-six per cent. One name in three never went online. That pattern is ordinary in promotional extensions: brands take their own name defensively and leave it parked. For you it means generic words are gone while brand combinations remain open.
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Lift the lock, obtain the authorisation code and open the request at the gaining registrar. Do not schedule the move during a campaign period: a short interruption can occur while DNS records change, and it may land on your busiest day. Plan it out of season. Run the process from the domain transfer page.
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