.agency: An Ending That States the Business Model
.agency was delegated to the root zone on 9 January 2014 and is sponsored by Binky Moon, LLC, part of the Identity Digital portfolio. Placed after a company name, the word explains the model: advertising, digital, travel, insurance, recruitment or production — whichever field you work in, "agency" describes the relationship. The address says on its own that you act on a client's behalf.
It works best where your brand is already spoken of with the word attached. A firm like that has to bolt "agency" onto the end of its name in .com; here the same information moves into the ending and the name gets shorter. The rule follows from that: if the word is not part of your identity, the ending adds an explanation nobody asked for. Line candidates up with a bulk domain name search.
.AGENCY Domain at a Glance
- Sponsoring organisation Binky Moon, LLC (Identity Digital)
- Delegated to the root zone 9 January 2014
- Typical use Advertising, digital, travel, insurance and recruitment agencies
- Eligibility No published registry restriction could be verified
- Document Requirement No documents are required to register a .agency domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
Related Domain Extensions
Registering the same name on more than one extension keeps someone else from taking your brand.
.agency Domain Prices — No Surprise Fees
Registration, transfer and renewal fees are listed separately. The renewal price can differ from the first-year price, so you see both up front.
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New Registration
$6.99 /year -
Transfer
$31.19 /year -
Renewal
$33.59 /year -
Restore
$114.90 -
Late Renewal
$4.97
Included With Every .agency Domain
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Free DNS management
Change A, MX, TXT and CNAME records yourself from the panel — no waiting on anyone when you move a site or mailbox.
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Domain lock
While the lock is on, nobody can move your domain to another registrar without your approval.
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Domain forwarding
Point the domain at your existing site, a campaign page or a social profile — at no extra cost.
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Free WHOIS privacy
Your name, address and phone stay out of public WHOIS records, which cuts down spam and scam calls.
.agency Domain Lifecycle
What happens day by day after it expires
Day 0 is the domain's expiry dateIn short: your .agency domain is put on Client Hold on its expiry date, so the site and e-mail stop that same day. You can still renew during the first 20 days, but from this point a late renewal fee is added on top of the renewal price. On day 20 the registration is deleted and until day 50 only a paid restore brings it back. Nothing at all can be done in the 5 days that follow, and on day 55 the name is open to anyone. There is exactly one way never to enter this chain: keep auto-renewal on.
Domain Is Available (Available)
A .agency address at this stage has not been taken yet, and it goes to whoever registers first. Check the name you have in mind — if it is free, it can be yours within minutes.
Domain Is Active (Active Period)
Once registration is complete, the domain is registered to you for the term you selected. You can renew at any point before it expires to keep it active, or switch on auto-renewal so you never have to watch the date.
Renewal Window (Client Hold)
On its expiry date your .agency domain is put on Client Hold: the site and e-mail go down that day, but the registration is still yours. A single renewal within these first 20 days brings everything back exactly as it was — nothing is lost. The only difference is that a $4.97 late renewal fee is now added to the renewal price; renewing before the expiry date avoids that fee entirely.
Redemption Period (Redemption / RGP)
On day 20 the registration is deleted and the 30-day redemption period that ICANN requires of every gTLD registry begins. The name is not released to anyone during this time; only you can take it back, by paying the restore fee, until day 50. That fee is far higher than a renewal — renewing on time is always the cheaper route.
Pending Delete (Pending Delete)
Once the redemption window closes too, the domain enters its final 5 days and there is no way back. Neither renewal nor restore works here; nobody — your registrar included — can return the name to you. The registry uses this window as the last hold before the name goes back into the pool.
Open to Anyone Again (Released)
On day 55 the name .agency returns to the pool and anyone can register it. Sought-after names are often gone within seconds, and there is no guaranteed way to get one back. Yet staying out of this timeline is entirely in your hands: leave auto-renewal on and the expiry date will never catch you off guard.
The timeline above is the schedule Atak Domain applies and publishes. The ICANN chart you will find elsewhere shows a renewal window of up to 45 days after expiry; ICANN's policy on expired registrations (section 2.2.1) lets registrars delete an expired domain at any time, provided they disclose their policy in advance. We apply that window as 20 days and publish it here in plain sight. Full text of the policy: ICANN Expired Registration Recovery Policy
.agency Domain Specifications and Registration Rules
Registration conditions, supported features and the registry's own timelines in a single table.
.agency Domain Registration
- Document Requirement No documents are required to register a .agency domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
.agency Domain Support
- IDN Support No
- Transfer Support Yes
- Late Renewal Support Yes
Frequently Asked Questions About .agency Domains
The questions people actually ask before registering — answered plainly.
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No verifiable eligibility condition applies. We could not reach a primary source showing that the registry asks for a company registration, trade licence or sector proof. The expectation the word creates is still part of the deal, though: for an outfit that does not act on clients' behalf, the address promises the wrong thing. And for a solo freelancer, "agency" can suggest a scale you do not have.
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Length is what decides it here. If your brand is spoken of with the word attached, a .com forces you to append it to the name and the address grows. Moving it into the ending keeps the same information while the name gets shorter and cleaner when read aloud. That said, if clients have known your .com address for years, the cost of switching can outweigh the gain — keep the new one as a second address instead.
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A portfolio-style agency site runs comfortably on shared hosting; the weight comes from portfolio imagery rather than page count. Compressing images and serving modern formats buys more than upgrading the server does. If you have built your own client portal, choose by runtime instead — Node.js hosting or Python hosting, depending on the stack.
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Point the domain's MX records at your mail provider and the addresses come up. Because agency teams turn over, role-based addresses — proposals, accounts, support — hold up better than ones tied to individuals. Publish SPF, DKIM and DMARC records without fail: when those are missing, proposal emails to clients can drop into spam, and you usually find out far too late.
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Agency sites almost always carry a proposal form or a brief upload. What visitors type there is unprotected over an unencrypted connection, and where that includes client information the exposure is serious. Browsers also mark addresses served without HTTPS — a first impression for a new client should not open with a warning. Options sit on the SSL certificate page; verify with the SSL checker.
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