Domain names and voice search
Search engines are evolving at a steady pace making the user experience as simple and hassle-free as possible. The introduction of Voice Search has, in many cases, eliminated the need to type in your inquiries. Every phone and computer is now powered by a voice assistant (like Siri, Google Assistant, Cortana, and more). Having audio devices first like Amazon Echo and Google Home is very popular now.
Voice Search is set to be the next big thing, and with good reason. Performing a voice search takes much less time than writing a query, and it provides faster results. The user doesn't even need to look at the phone or device to get the answer.
The revolution in the way people use search engines also requires a revamp of SEO strategies. In fact, Comscore predicts that more than 50% of all searches will be by voice in 2020, with Gartner predicting that 30% of all searches will be done on a device without a screen. Since users ask questions differently, experts need to find better ways to be able to give what search engines see as the best possible answer. Aside from SEO, there is also a need to improve your voice search.
What is Voice Search Optimization (VSO)?
Optimizing Voice Search is basically the process of optimizing web page content, business listings, and branding information in order to improve your ranking in search results. VSO is, in many ways, similar to SEO. Users extensively use search engines to find answers on the go for everything from "the best restaurants serving sushi" to "Will there be snow tomorrow?"
You might think it's too early to go into Voice Search but this is the perfect time to prepare for it. In fact, the sooner you get a VSO properly, the better its benefits for your business.
How can voice search benefit your business?
Optimizing Voice Search is a great way for small and medium businesses to attract potential customers to their website. According to Google, 39% of voice searches are centered around discovering more information about the companies. This is especially true for local companies. The higher your brand presence locally, the better you will perform on Voice Search. There are a lot of local voice search queries like "Where can I get the best burrito in Los Angeles?" Or "The best hair salons near Sunset Street".
Therefore, highlighting your local business details such as location, opening hours, photos, etc.can help increase traffic to your local store, office or workplace.
By properly implementing voice search optimization, B2B and B2C businesses can enjoy a variety of business benefits. Some of these are:
- More website traffic.
- Better brand awareness and vision.
- More foot traffic to your stores.
- Stronger and more user-friendly communication.
- Enhance user participation.
- Better opportunities for conversion and sales.
How can your domain name help you win in Voice Search?
A keyword-rich domain name can go a long way in ensuring that you win your voice search. Here are some tips that can help you get the right domain name that fits perfectly for this new era of search.
1. Get convenient domain names for voice search
The correct domain name can be a big help to do well in voice search results. A domain name that is clear in its intent and includes the right keywords can boost the chances of your website being picked up by the voice search assistant.
To ensure you have the most suitable domain name for voice search, make sure it has the following characteristics:
- It is short and simple.
- Free of creative and incorrect hyphens, numbers, and spellings.
- It is rich in keywords.
For example, let's say someone wants to visit your website. Between www.gothicskullz-stuff.com and www.gothicstuff.store, what website do you think would be easy to understand with Voice Search Assistant?
Domain name can be your secret weapon in fighting off competition and getting a good ranking in Voice Search. In fact, new domain extensions like .tech, .store, .online, .space, and more are being used for good reason. It helps in improving voice search for your domain name.
2. Use natural speech patterns
Text-based searches are very different from voice searches. When people type their search query, they prefer to use as few words as possible. However, when using Voice Search, they will frame their query as if they were asking someone else. On average, people can only write about 40 words per minute, but they can speak at speeds of 150 words per minute. Longer-tail queries are a natural thing for speech so make sure your content is right for it.
Imagine you are using voice search to search for websites selling Batman stickers. Here, a domain name like www.batmanposters.online has a stronger chance of beating other competing sites. This is the benefit of having keyword rich domain names. Just remember, instead of using individual, specific, seemingly automated keywords, make sure the phrases and phrases used on your site and in your content are more conversational.
According to a study by Backlinko, Google tends to answer voice search queries with short results of 29 words. This means it's important to keep your answers short, simple, and clear and to avoid any overly technical terms.
3. Improve your local searches
According to the research, 58% of consumers use voice search to find local business information. Just think of how many times I've searched for things that include the words "near me."
While the content on your website plays an important role in optimizing your local searches, your domain name can also be useful. Domain names like www.miamioxfordshirts.store or www.floridatacos.online are direct and accurate; It's optimized for city-based voice searches, such as "Ordering Tacos in Florida" or "Buy Oxford Shirts in Miami".
Local searches no longer only revolve around a city or state, but also relate to specific neighborhoods or regions. It is best for local businesses to take this into account in their decision-making process when choosing a domain name. For example, www.queensapparel.store is a good local domain name optimized for VSO for anyone looking for clothing in Queens, NY.
By using related domain extensions like .store, .tech, .online, .press, etc., you can choose a short and final name that clearly highlights your business and your location.
The relevant domain name associated with your search engine business listings will make it easier for customers to find you.
Conclusion
In many ways, the era of Voice Search has already begun. Marketers, business owners and entrepreneurs should identify this tremendous opportunity to run these searches and take the necessary steps to improve their content for the future of audio first.
