Running a successful business today requires building a successful online presence that expands your business beyond a brick and mortar store.
More and more shoppers are looking online for all of their needs, and if your business doesn't exist, you might lose profits and repeat customers. Just registering a domain name does not guarantee success. Instead, it's helpful to understand website domain names, how they work, the different types of domain names available, and how this technology plays a role in your decision to choose the ideal domain name.
Let's start with the question, "What is a top-level domain?"
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To understand Top Level Domains (TLDs), you first need to know how domains work with IP addresses. Think of it this way: every device that connects to the web has an IP address, or a unique electronic signature, that distinguishes one device from another. The domain name is the specified text entered after the protocol tag (http: //) for the web address. For example, at http://google.com/search/, the domain name is "Google."
Although you are probably familiar with more prominent domain names, not many are aware that these names denote a website's IP address. In fact, every device that connects to the web has an IP signature. When computers were first created, computer scientists invented an ingenious way to communicate using digital strings of 32 or 128 bits, known as Internet Protocol (IP) addresses. These IP addresses served two purposes:
Computers are programmed to follow these sets of protocols in order to locate and communicate with another computer, or to communicate with the web. These protocols facilitate this communication, making it easier for computers to find each other, and to send or request information.
In the early days, this numerical system was in effect, since there were so few computers on the network. However, as you might imagine, keeping track of which IP address a computer went to became more difficult as more computers and systems were added. Organizing and managing IP addresses was not a feasible or effective method, as you had to know the exact IP address of any desired website or computer. To simplify this complex system, computer scientists have created the Domain Name System (DNS).
While computers work great with numbers, humans tend to prefer words. We are infinitely better at remembering and categorizing names, unlike seemingly random number sequences. Knowing this, the Domain Name System has been proposed as a remedy for the IP address dilemma. This system allows the IP address owner to associate this numeric string with a unique domain name. So, instead of having to remember “74.125.224.72”, you can simply type in Google.com.
This system was met with resounding enthusiasm. In one fell swoop, the following improved:
Make the system easier to navigate.
As a result, in less than three decades, the DNS database has added billions of names.
How does DNS work:
The DNS database lists all of the domain names and their corresponding IP addresses. Anytime the domain name is entered, the DNS forwards this domain name via the DNS server. This server is not one mega server, but rather a sea of servers all over the world, which work in harmony to distinguish one IP address from another.
When a search occurs, filtering is done by the following:
Top-level domain name server
When this happens, there is a system hierarchy and protocol arrangement that facilitates searching through the servers. A top-level domain (TLD) is the highest level in this hierarchical domain name system.
In the early days, .com was restricted to commercial entities, but by the 1990s, these restrictions were lifted, leading to the opening of registration doors. As the Internet continues to grow in use and popularity, dot-coms quickly become the most used top-level domain.
As a note, countries outside of America that want to use .mil must first use their country code to distinguish them from the US military branches.
Although the Internet was created for US government use, it quickly opened up to the public, as well as to the rest of the world. Since many of these top-level domains were limited to the U.S. government or the U.S. military, country code top-level domains (ccTLDs) were added to help distinguish one country from another. The two-letter country codes are:
Over time, more top-level domains were added to the original list. Presently, there are 21 generic top-level domains at the peak of the domain name system hierarchy. These 21 generic TLDs can be split into four categories:
Today, there are more than 1,500 generic extensions available for purchase and worthy of consideration. While your first inclination may be to try and use a .com, such a TLD can sometimes be costly, and many of the domain names linked to that TLD are already taken. The market is oversaturated with millions upon millions of websites. Finding a domain name with a popular TLD that is relevant and helpful to your business can be quite difficult.
Because of this, it may be wise to consider purchasing a newer generic TLD. Benefits of this include:
In order to register a domain name with the Internet Corporation for Assigned Names and Numbers (ICANN), you must do so with a registrar, such as Atakdomain.com. You can check if the ideal domain name and domain extension are available by searching on the domain. You will need to provide the following information when registering:
Your contact information: first name, last name, email address, phone number, and physical address
After receiving this information, Atakdomain.com sends this information to ICANN and the DNS. Once confirmed, you can quickly set up your domain and create a website.
Top-level domains help customers find your business online
The creation of the DNS opened the Internet to the world, increasing its accessibility and ease of use. Top-level domains have helped simplify and further categorize the different domain names, and the newer generic TLDs have increased the number of possible domains. As a result, you can rest assured that the perfect domain and range of top-level domains are here, just waiting for you.