The .promo Domain: An Address Set Aside for Campaigns
The .promo domain entered the root zone on 18 December 2015, while its ICANN agreement is dated exactly one year earlier, 18 December 2014. That twelve-month gap between contract and delegation is the widest among the twenty extensions examined in this group. The present contracting party is Identity Digital Limited, and on 13 August 2026 the zone held 9,022 registrations.
Campaign pages run by retail and e-commerce brands, event announcements, product launches, loyalty programmes and agency client projects populate the zone. The word is short and recognisable across languages, which keeps a campaign address legible on printed material and on in-store signage. Test candidates in .promo domain search and compare a marketing-focused alternative on the .marketing page.
The commonest use of this extension is naming a time-limited campaign, and one concrete rule follows from that. When the campaign ends, redirect the address to your main site rather than dropping it: an address printed on packaging, leaflets and shop signage keeps being typed in for years, and one that leads nowhere simply loses the visitor. For the same reason, building a year into the campaign label stops you reusing the same one next season, so decide deliberately whether you want that.
.PROMO Domain at a Glance
- Registry operator Identity Digital Limited
- Root zone entry 18 December 2015
- Eligibility None — the agreement sets no identity-based limit
- Zone size 9,022 registrations, 6,685 in the zone file (nTLDstats, 13 August 2026)
- Document Requirement No documents are required to register a .promo domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
Related Domain Extensions
Registering the same name on more than one extension keeps someone else from taking your brand.
.promo Domain Prices — No Surprise Fees
Registration, transfer and renewal fees are listed separately. The renewal price can differ from the first-year price, so you see both up front.
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New Registration
$16.90 /year -
Transfer
$24.69 /year -
Renewal
$26.59 /year -
Restore
$109.90 -
Late Renewal
$4.10
Included With Every .promo Domain
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Free DNS management
Change A, MX, TXT and CNAME records yourself from the panel — no waiting on anyone when you move a site or mailbox.
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Domain lock
While the lock is on, nobody can move your domain to another registrar without your approval.
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Domain forwarding
Point the domain at your existing site, a campaign page or a social profile — at no extra cost.
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Free WHOIS privacy
Your name, address and phone stay out of public WHOIS records, which cuts down spam and scam calls.
.promo Domain Lifecycle
What happens day by day after it expires
Day 0 is the domain's expiry dateIn short: your .promo domain is put on Client Hold on its expiry date, so the site and e-mail stop that same day. You can still renew during the first 20 days, but from this point a late renewal fee is added on top of the renewal price. On day 20 the registration is deleted and until day 50 only a paid restore brings it back. Nothing at all can be done in the 5 days that follow, and on day 55 the name is open to anyone. There is exactly one way never to enter this chain: keep auto-renewal on.
Domain Is Available (Available)
A .promo address at this stage has not been taken yet, and it goes to whoever registers first. Check the name you have in mind — if it is free, it can be yours within minutes.
Domain Is Active (Active Period)
Once registration is complete, the domain is registered to you for the term you selected. You can renew at any point before it expires to keep it active, or switch on auto-renewal so you never have to watch the date.
Renewal Window (Client Hold)
On its expiry date your .promo domain is put on Client Hold: the site and e-mail go down that day, but the registration is still yours. A single renewal within these first 20 days brings everything back exactly as it was — nothing is lost. The only difference is that a $4.10 late renewal fee is now added to the renewal price; renewing before the expiry date avoids that fee entirely.
Redemption Period (Redemption / RGP)
On day 20 the registration is deleted and the 30-day redemption period that ICANN requires of every gTLD registry begins. The name is not released to anyone during this time; only you can take it back, by paying the restore fee, until day 50. That fee is far higher than a renewal — renewing on time is always the cheaper route.
Pending Delete (Pending Delete)
Once the redemption window closes too, the domain enters its final 5 days and there is no way back. Neither renewal nor restore works here; nobody — your registrar included — can return the name to you. The registry uses this window as the last hold before the name goes back into the pool.
Open to Anyone Again (Released)
On day 55 the name .promo returns to the pool and anyone can register it. Sought-after names are often gone within seconds, and there is no guaranteed way to get one back. Yet staying out of this timeline is entirely in your hands: leave auto-renewal on and the expiry date will never catch you off guard.
The timeline above is the schedule Atak Domain applies and publishes. The ICANN chart you will find elsewhere shows a renewal window of up to 45 days after expiry; ICANN's policy on expired registrations (section 2.2.1) lets registrars delete an expired domain at any time, provided they disclose their policy in advance. We apply that window as 20 days and publish it here in plain sight. Full text of the policy: ICANN Expired Registration Recovery Policy
.promo Domain Specifications and Registration Rules
Registration conditions, supported features and the registry's own timelines in a single table.
.promo Domain Registration
- Document Requirement No documents are required to register a .promo domain
- Character Length 1 - 63 characters
- Registration Period 1 - 10 years
- Name Server Count 2 - 10 servers
.promo Domain Support
- IDN Support Yes
- Transfer Support Yes
- Late Renewal Support Yes
Frequently Asked Questions About .promo Domains
The questions people actually ask before registering — answered plainly.
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None is required. The agreement carries only the general public interest commitments and defines no eligibility test based on identity, sector or activity. An agency, a retailer and a one-person business all register on identical terms, and nothing about the campaign itself is reviewed. Try candidates in .promo domain search.
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Redirect it to your main site and keep the registration. An address left on packaging, leaflets and signage keeps being typed in for years, and one that leads nowhere loses those visitors outright. Pointing the redirect at the relevant category page rather than an archived campaign page gives the arriving visitor the closest thing to what they were looking for.
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It is a choice with different consequences either way. Include a year and you register a new name each season while the old addresses accumulate as an archive; leave it out and you reuse the same label annually without reprinting your material. If continuity matters more to you than archiving, put the year in the page title rather than in the address.
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On 13 August 2026 the zone held 9,022 registrations with 6,685 present in the zone file, a share of about 74 per cent. Because the zone is small, combinations built on a brand name remain readily available, which is the pattern most campaigns need anyway. Check who holds a name through whois search.
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Any page carrying a sign-up form, a coupon request or a payment step needs a certificate, because names, email addresses and card details pass through it. Beyond that, state the campaign terms and the start and end dates plainly on the page, since those disclosures are a legal requirement in many markets. See the SSL certificate page.
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The name must be unlocked, you need the authorisation code from your current registrar, and the contact address on the record has to work. No eligibility review or document request applies. One warning matters for campaign addresses: do not schedule the move while the campaign is running, because the page can be briefly unreachable during DNS propagation. Begin at the domain transfer page.
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