China is the world’s largest internet market, with over a billion online users and an e-commerce sector that dwarfs most countries. For any brand serious about the Chinese market, a .cn domain is the most direct signal of local presence — and one of the most recognisable trust markers for Chinese consumers.
The registration process differs from most other domain extensions: CNNIC’s Real-Name Verification (RNV) requirement means you must submit identity or company documents before the domain goes live. But that’s not a barrier — it’s a straightforward process when you know what’s needed. And yes, you can register a .cn domain from outside China.
Quick answer: .cn registration requires a valid passport (individuals) or Certificate of Incorporation (companies). Documents are submitted to Atak Domain, which manages the CNNIC verification process. The domain activates once verification is complete.
Atak Domain is one of the world’s few domain providers offering registration across 1,600+ extensions and 200+ country-code domains. Corporate Domain Management, Trustee Service, Domain Brokerage and brand protection — all from one platform.
Check your brand’s .cn availability and begin the document verification process — https://www.atakdomain.com/en/domain-registration/china/cn

.cn is the official country-code top-level domain (ccTLD) for the People’s Republic of China, managed by CNNIC (China Internet Network Information Center) since 1990. With nearly 20 million active registrations, it’s one of the largest ccTLDs in the world.
For Chinese internet users, a .cn address is a signal that a site is local, accountable, and operating within Chinese digital infrastructure. It carries a different weight than a .com for the Chinese audience — particularly at the moment of purchase decision.

CNNIC’s Real-Name Verification (RNV) policy requires every registrant to prove their identity before a .cn domain is activated. Foreign registrants are eligible — the requirement is documentation, not nationality.
| Applicant Type | Required Document | Notes |
|---|---|---|
| Individual (based outside China) | Passport (JPEG format — priority option) | Name must not contain non-standard characters |
| Individual (Chinese citizen) | PRC national ID card | Passport also accepted |
| Company (foreign-registered) | Certificate of Incorporation or equivalent | Must bear a corporate seal |
| Company (China-registered) | Business License (营业执照) | Required for CNNIC database verification |
Special characters in your passport name? CNNIC’s verification system may not process names containing non-standard characters (accented letters, diacritics, etc.). If this applies, a colleague at the same company — without special characters in their name — can submit their document for the registration.
Once you’ve placed your order, simply upload your scanned document through a support ticket or directly to [email protected]. From that moment on, our dedicated operations team takes full ownership: we manually review every document to guarantee compliance with CNNIC rules, ensuring your submission passes on the first attempt — without hidden bureaucratic delays.
This is what makes .cn registration different from most other TLDs. CNNIC won’t activate a domain until the registrant’s identity has been confirmed. Here’s the sequence:
Verification typically takes a few business days. For time-sensitive projects, submit your document as early as possible in the process.
For China specifically, .cn is the stronger local signal. Here’s how the two compare:
| Feature | .cn | .com |
|---|---|---|
| China market targeting | Very strong | Moderate |
| Local user trust in China | High | Moderate |
| Global reach | Limited | Very high |
| Baidu geo-targeting signal | Strong | Weak |
| ID / document required | Yes (passport or registration) | No |
| Registration complexity | Moderate (CNNIC verification) | Simple |
Practical recommendation: Hold both yourbrand.cn and yourbrand.com. The combination gives you local credibility in China and global brand protection. Neither alone is the complete answer.
.中国(pronounced Zhōngguó, romanised as .xn--fiqs8s) is China’s Internationalized Domain Name (IDN) extension — allowing Chinese-speaking users to navigate entirely in Chinese characters, with no Latin script required. CNNIC manages it under the same eligibility and verification rules as .cn.
For brands building a full China digital presence, registering both .cn and .中国 is the most complete approach:
Baidu may treat .中国 as an additional China-specific relevance signal. For brands creating Chinese-language content and targeting mobile users within China, securing .中国 alongside .cn is a worthwhile long-term investment.

There’s a common misconception that a .cn domain automatically boosts Baidu rankings. It doesn’t work that way — but .cn does provide real, practical SEO advantages when used correctly:
| Factor | What It Means |
|---|---|
| Baidu search engine | Baidu may treat .cn as a China-specific geographic signal — useful for local organic visibility |
| Chinese-language content | The geo signal is amplified when paired with Mandarin content; English-only sites benefit less |
| ICP Filing / License | Sites hosted on China-based servers require an ICP Filing (and commercial sites an ICP License) from MIIT — separate from domain registration |
| Baidu Webmaster Tools | The .cn domain simplifies verification in Baidu's Search Console equivalent |
| User trust | Chinese consumers recognise .cn as a local, regulated extension — it reduces hesitation at conversion |
ICP Licence Note: An ICP Filing is mandatory for any website hosted on servers inside China (required by MIIT). Commercial sites additionally need an ICP Commercial Licence. Sites hosted outside China don’t need an ICP. This is a completely separate process from domain registration — but if you’re planning China-based hosting, research ICP requirements early.
The process through Atak Domain:
Check availability and start the document verification process through Atak Domain.
Moving an existing .cn domain to Atak Domain follows standard EPP transfer protocol — with the addition that CNNIC verification applies during transfer as well:
The most cost-effective brand protection in the Chinese market is registering your .cn domain before a competitor or squatter does it for you. Cybersquatting is a persistent issue in China, and recovering a domain through dispute resolution is time-consuming and expensive.
Recommended minimum brand protection set for China:
Any CNNIC-accredited registrar can process a .cn registration. The difference is in the document handling — and Atak Domain’s team manages that manually, not through an automated queue:
A US-based technology company wants to launch in China. No Chinese tax ID, no local entity. The founder submits their passport (JPEG) to Atak Domain. The operations team reviews it, confirms everything’s in order, and forwards to CNNIC. The .cn domain is active within a few business days. The company launches a Mandarin-language site under a local domain — with a Baidu geo-targeting signal from day one.
Atak Domain is one of the world’s few domain providers supporting 1,600+ extensions across 200+ countries. Corporate Domain Management, document-handling support for CNNIC verification, and 24/7 team access — all in one place.
Yes. Individuals outside China register using a valid passport (JPEG format). Foreign companies register using a Certificate of Incorporation or equivalent. Atak Domain manages the CNNIC submission and verification on your behalf.
Individual applicants: passport in JPEG format (priority option; name must not contain non-standard characters). Company applicants: Certificate of Incorporation or Business Registration document bearing a corporate seal. Documents are submitted via support ticket or to [email protected].
Verification time depends on document quality and CNNIC’s current processing load. Plan for a few business days on average. Submitting a clear, correctly formatted document is the single biggest factor in keeping the timeline short.
It might. CNNIC’s system may not process names containing non-standard characters. In that case, another individual at the same company — whose name uses only standard Latin characters — can submit their document for the registration.
.cn can support geo-targeting for Chinese search results as a signal to Baidu. It works best alongside Mandarin-language content and proper Baidu optimization. Rankings still depend on content quality, technical SEO, and authority — .cn is a supporting factor, not a ranking guarantee on its own.
.中国 is China’s Internationalized Domain Name extension, allowing fully Chinese-script web addresses. It’s managed by CNNIC under the same rules as .cn. For comprehensive brand protection in China, registering both .cn and .中国 is the recommended approach.
.cn domains can be registered for between 1 and 10 years. You can renew up to 10 years in advance of the expiry date — no need to wait for the renewal window. Early renewal eliminates the risk of accidental expiration.
An ICP Filing is required for websites hosted on servers inside China. Commercial sites additionally need an ICP Commercial Licence. Sites hosted outside China do not require an ICP. This is a separate process from domain registration and should be researched independently if you plan China-based hosting.
Yes. You’ll need an Auth-Code (EPP code) from your current registrar. CNNIC verification applies during transfer as well. The domain stays active throughout the process.
CNNIC may make registrant information publicly visible in WHOIS. For privacy options specific to your registration, contact the Atak Domain support team.
China’s internet market is too large to ignore, and a .cn domain is the clearest signal you can send that your brand is genuinely present there. The CNNIC verification process is more involved than a standard domain registration — but with the right team handling your documentation, it’s a straightforward process rather than a bureaucratic obstacle.
Whether you’re entering the Chinese market for the first time, protecting your brand from squatters, or building long-term Baidu presence, your .cn domain is the right first step. Your brand’s .cn version may still be available today. It may not be tomorrow.
Search availability, place your order, and let Atak Domain’s team handle the CNNIC verification process end-to-end.
Domain & Technology Writer
Atak Domain
Creates content on corporate communication infrastructure, email security, and digital brand identity.