What is Handshake (HNS) Domain? How to Protect Your Brand in the Web3 World?

What is Handshake (HNS) Domain? How to Protect Your Brand in the Web3 World?

The digital world is rapidly evolving, and traditional internet infrastructure is being replaced by decentralized technologies. One of the most exciting steps in this transformation is Handshake (HNS) domains, which are rewriting the rules of the internet. So, what is a Handshake domain, and what benefits does managing these next-generation domain names through Atak Domain bring to your business?

What is a Handshake (HNS) Domain?

Handshake is a blockchain-based, distributed, and decentralized top-level domain (TLD) system, unlike the traditional DNS system (ICANN). The Handshake protocol aims to make the internet freer, more secure, and censorship-resistant by keeping domain ownership in a secure public ledger.

Differences Between Handshake Domains and Traditional Domains

In the traditional system, extensions such as .com or .net are managed by central authorities. In the Handshake ecosystem, however:

• Decentralized Structure: Domain names are hosted on the blockchain, meaning no single institution can shut down or seize your domain.
• Unlimited TLD Options: It offers the opportunity to create your own custom extension (e.g., .technology, .blog, .yourname).

Important Technical Details You Should Know

Since Handshake technology is still in the development stage, it has some limitations. At Atak Domain, we see it as our duty to inform our users about these issues:

1. Compatibility: Handshake domains are not yet directly compatible with all traditional DNS systems. To access these sites, you may need special browsers (like Brave) or DNS extensions.
2. SSL and HTTPS Support: Currently, SSL certificates do not fully support the standard HTTPS:// protocol on Handshake.
3. DNSSEC: DNSSEC support for HNS domains is not yet available.

Why Should You Buy a Handshake Domain?

Handshake domains are not just a "website address"; they are also a digital asset. Here are the advantages they offer:

• Brand Protection (Defensive Registration): You should secure your place now to prevent malicious actors from acquiring extensions that carry your brand's name on the blockchain.
• Investment Value: When the Web3 world becomes standardized, popular and short Handshake domain names will hold significant investment value.
• Unlimited Extension Freedom: Don't be limited to .com or .net. You can create your own top-level domain (TLD), such as .technology, .blog, .yourname.
• Maximum Security: Due to its blockchain-based structure, domain transfers and ownership information are stored in an encrypted ledger.
• Censorship Resistance: Since it is not dependent on a central authority, you have full control over the flow of your website's content.
• Investment Potential: As Web3, considered the future of the internet, becomes standardized, the short and generic extensions you buy today may become the most valuable digital assets of tomorrow.
• Future Readiness: Establish your digital identity early in the next phase of the internet, Web3.

Step into Web3 with Atak Domain

Atak Domain, aiming to lead the way in next-generation domain technologies, is by your side not only in traditional domains but also in Web3 and blockchain-based solutions. Contact our expert team to seize the opportunities offered by Handshake domains and secure your brand in the decentralized internet.

While Handshake domains are still in their infancy, they are likely to become one of the cornerstone technologies of the future internet architecture. Taking action today to represent your brand in this new world and protect your digital reputation is a strategic move.